Sometime in the next week, the film will cross the $1m mark.

I asked veteran screen pundit Paul Brennan why it’s doing so well – and I posted his response earlier. But there’s another reason –

We have a very smart, very committed distributor in Marc Wooldridge and his team at Maslow Entertainment.

Marc and his partner Karen saw an advanced cut of the film. They liked it but they had a few quibbles. Jennifer and I fixed those quibbles. Immediately the film played better.

Seen the trailer? If you haven’t, here it is.
This is Marc’s work –

Marc has approached the distribution and marketing of this film with passion and full commitment. He’s discovered the whole world of the Camino, a world that initially he knew nothing about – but he very quickly immersed himself in it.

It was always our strategy to ensure that the film worked for the core Camino audience, and then hope that word of mouth would bring non-pilgrims to the cinema.

To that end, Marc sought the support of The Australian Friends of the Camino and Janet Leitch, who swung her endorsement behind the film. Similarly, Marc bought Camino legend Johnnie Walker out from Santiago in Spain to do advance Q&A screenings here in Australia.

John’s unwavering support has been crucial in this film’s success as well.

Jennifer and I are very fortunate that the film landed in Marc’s hands. Just as we have handcrafted this movie, Marc and his team have handcrafted the distribution and marketing.

We’ve brought Marc on as an Executive Producer and in that capacity he will work with Simon Crowe, our foreign sales agent based in the UK, to oversee the international rollout. And if the response overseas is anything like it is in Australia, we have exciting times ahead of us.