Jennifer and I are in Adelaide at the moment. For those who aren't familiar with Australian geography, Adelaide is the capital of South Australia, at the bottom end of our country.
We came here to meet with some possible investors for PGS. An added benefit was that we could watch yesterday's cricket World Cup final on a decent tv!
We won by the way.
Today we make our way back to Mudgee – about 1300 kms – which we'll do in two days. It will be good to get back home.
Once home I'll do a recap of what I've learned from this trip. I've learned a lot, and changed my views on some formerly held beliefs.
This has been a very important trip for me.
I thought I'd put up a post now though about something that I find quite interesting. I've been thinking about this for a while.
In researching my PHOTO CAMINO book, I came across an interesting term that's used in tech circles.
It's “good enough..”
Good enough describes a threshold beyond which buyers of cameras, or other tech products, won't breach.
A camera manufacturer for instance might put out a new model camera, but sales will be flat because most consumers feel that their current camera is “good enough.”
They're not prepared to shell out money for a new model camera that has new technology that they don't really need, or would rarely use.
Same when deciding on what camera to take on the Camino. A lot of people would say their iPhone or smartphone is good enough.
Why do I find this interesting?
Because the term “good enough” used to be a pejorative term. If someone did something that was merely good enough, then that person was deemed lazy or lacking ambition.
We don't want good enough, we want excellence. We want the best.
But technology has introduced this term good enough to describe buyers' take-up behaviour, and I look at it now in a broader social context.
Perhaps “good enough” = “satisfied.”
Now that I find interesting.
Could it be that we're becoming more satisfied with what we've got? That we're not succumbing anymore to marketing bewitchments? That the allure of materialism is starting to wane?
I used to rail against the whole notion of good enough. In my work, good enough was never good enough. I had to make it the best I possibly could, and I would demand that of those that I worked with too.
And that's still the case.
Good enough just doesn't cut it.
But then that's not entirely true.
I worked with a wonderful lady who was a true perfectionist. But she would always be late on delivering because nothing was ever good enough. I remember saying to her once, what's more important, packing your suitcase perfectly? Or catching the train?
Catching the train.
How you pack your clothes in your suitcase is good enough.
And now I'm starting to think of this term in ways that can impact other areas of my life. The clothes I buy, the places I stay, even the food I eat.
I used to live in Adelaide. I used to go to all the fancy restaurants. I used to follow the fortunes of chefs. I don't do that anymore. Last night Jennifer and I had miso soup with bok choy and broad beans, cooked in our hotel room with the aid of an electric kettle, and eaten from tin cups.
It was good enough.
In fact it wasn't only good enough, it was superb.
I'm starting to rethink my attitude to good enough. I used to bristle at that term. I used to think of it as a loser's term.
Now I'm starting to think it could be a winner's term.