The Way, My Way – International Cinema rollout ~

It’s taken a little while, but we’ve finally found the right distributors to handle our film, The Way, My Way in several key territories, including the US and Canada.

We’ll make a formal announcement in the trades in the very near future, but we can say that the movie is coming to North America in the early Spring, 2025. It will play the top 50 markets in the US, and we expect it to expand to 500+ screens. Perhaps more if it kicks in, like it did in Australia.

In Australia and New Zealand we ended up on about 320 screens, and the movie played for 20 weeks in cinemas. It made close to $2.5m in ANZ, just from theatrical box office.

Jennifer and I will be attending preview Q&A screenings in the US, and we’ll be accompanied by Johnnie Walker for quite a few of those screenings, along with Leigh Brennan. She’ll act as MC for some of the screenings.

In April the movie opens wide in cinemas across Germany. Jennifer and I once again will be supporting the film with Q&A screenings, alongside our Executive Producer based in Munich, Rudi Wiesmeier.

In September the film will open wide in cinemas across Italy. Ivan the Terrible and His Beautiful Wife Giovanna will be promoting the film in their home territory.

We’re currently in discussions with other distributors in other territories, and there’ll be more announcements shortly.

Thank you all for your patience. It’s taken a little while for our Foreign Sales Agent, Simon Crowe in London, alongside our other EP Marc Wooldridge (consulting on foreign) to find absolutely the right distributors to handle the film. For instance, the Italian distributors have walked the Camino several times. They get the movie.

This is a film that needs nurturing. But handled with care and attention, as Marc proved in Australia through his company Maslow Entertainment, The Way, My Way can find a sizeable and highly engaged audience. Many saw the movie multiple times.

So, in a few months, America, here we come!
The rest of the world to follow!

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